Defining Your Target Audience in Healthcare Industry

Why do you need a Canadian hospitals directory or a list of hospitals in Canada when marketing to the medical field? It’s very simple, really.

It’s because any marketing effort that attempts to reach everyone will end up doing one thing – wasting a lot of effort and a squandered budget.



Marketing, if the reader will forgive us the somewhat simplistic yet apt metaphor, is a lot like fishing. You never go to just simply “fish”. There’s no such thing. You go night fishing or day fishing, trout fishing or bass fishing, shore fishing, or boat fishing… the point is clear.

You need to know what your fish is, where and when to find it, and finally what gear to use to get it caught. Missing any single one of those critically important things will lead you to a bucket full of nothing caught.

A List of Hospitals in Ontario Can Help Get Your Marketing Effort Focused

Carefully defining your target audience is the first fundamental step in any campaign.

Here are the critically important things this allows you to achieve.


  1. Defining your leads in advance allows you to cater to high-ticket buyers and spend no effort on low-level firms that produce low revenues.
  2. Basing your target audience on a list of hospitals in Canada allows you to miss no potential buyers, covering more ground.
  3. Have an organized list of potential buyers to work with and segment for future follow-ups and more specific approaches based on buyer needs.


Click here for more info.

Contact Us:
Scott’s Canadian Healthcare Personnel
507 Lakeshore Rd.
Suite 206, Unit G
Mississauga, Ontario
Canada, L5G 1H9
Call On: 1-844-271-0314
Email: sales@scottsdirectories.com

Location: 507 Lakeshore Rd E Suite 206, Unit G, Mississauga, ON L5G 1H9, Canada

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